The “Lighthouse” release has been coupled with three charity initiatives:
- 20% of all streaming revenue from the song will be donated to 350.org, a worldwide advocate for ending the use of fossil fuels.
- All monetization and licensing revenue from the music video will be donated to United Way thru 2025, supporting long-term disaster relief efforts around the world.
- Additionally, 13 upfront donations were made to United Way, totaling $650, in exchange for footage donated by 13 amateur and professional videographers from around the world. Read my original pitch here.